Released on = February 26, 2007, 3:08 am

Press Release Author = Fair Internet ltd

Industry = Telecommunications

Press Release Summary = After voice calling, SMS texting is the most popular
feature on
mobile phones. The SMS industry is very competitive, yet the rates
for international SMS texting remain artificially high across all mobile
providers.

Holiday makers, gap year students, Brits with friends or family
abroad and foreigners living in the UK can take advantage of
the increasing popularity of mobile web technology to lower the
cost of SMS texting.

Press Release Body =
10pText.co.uk is using mobile web technology for sending SMS text messages at
cheaper rates to international destinations.

With Easter approaching and holiday makers using their mobile phones abroad to send
SMS text messages home, mobile phone service providers are continuing to use a
confusing pricing structure to obscure the price of sending SMS from other countries
Most users of mobile phones do not realise the vast increase in cost for sending SMS
to other countries.

10pText.co.uk uses the mobile Internet to send SMS text messages at a reduced rate
to international destinations.

The average price charged by UK mobile service providers for sending SMS from the UK
to other countries is 35p. And even more to send a text message from a European
country back to the UK.

With 10pText.co.uk SMS messages are sent from the phone of the sender over the
Internet directly to the recipients\' mobile phone inbox, just like regular SMS.

45.6 million unique users have used their phones for downloads and browsing the
mobile Internet in the UK in the last quarter of 2006. The mobile web offers new
technology
for popular features like SMS texting.

"The complexity of mobile phone plans, packages and bundles prevents consumers from
realising the steep cost of international SMS texting and act as a smokescreen,"
says Bernadette Ebene Associate of 10pText.co.uk.

Phones using 10pText.co.uk must be Internet enable

Web Site = http://www.10ptext.co.uk

Contact Details = B. Ebene
pressoffice @ 10ptext.co.uk
+44 7974 762961